About us

The company's Directors are from different backgrounds but create a fusion of commercial business to business and corporate social responsibility research experience.

Ruth McNeil

Ruth McNeil set up the company in 2001. Ruth is a Fellow of the Market Research Society and a well known research practitioner. She was a board member of Research International for 15 years and whilst there was responsible for the company's close relationship with and extensive research for Business in the Community. Ruth sat on the BiTC cause related marketing Leadership Committee and is a leading authority on brand research in general and social equity research in particular. Ruth is a highly respected figure in market research circles and a frequent speaker for both the Market Research Society and ESOMAR (European Society of Market and Opinion Research). Currently she is being asked to speak extensively in the USA following the publication of her book "Business to Business Market Research: Understanding and Measuring Business Markets" published by Kogan Page in June 2005.

She is a member of the BIG Conference Committee and takes an active role in industry events. Ruth undertakes the annual MRS training on International research and much of her work, both qualitative and quantitative, is international in nature.
At a personal level, Ruth is Vice Chair of the Practical Action trustees (Practical Action is a voluntary sector organisation based in Rugby working in international development, helping countries such as Bangladesh and Zimbabwe and Peru develop "small technology"). She also sits on the Population and Sustainability Network committee - an NGO set up to provide a forum for debate on population and consumption issues.

Response also benefits from an extensive group of associates with a wide range of experience from the commercial, research and voluntary sectors. Many of these have worked together for some time. They form an experienced and practiced team - a "safe pair of hands". Profiles of three of the associates are provided below:

Elaine Asbridge:
Elaine, a long term associate, with previous experience at BMRB and at a French agency, is an experienced linguist and business to business researcher. She and Ruth have worked together as directors at Research International and have worked on many multinational and domestic research projects covering the financial, business and pharmaceutical areas in the past 6 years. Elaine like Ruth, is an experienced qualitative researcher but with quantitative expertise. Recently they have worked together on several large corporate social responsibility and networking projects on behalf of drinks companies and others.


David Cahn:
David, previous vice chair at Research International, specialises in larger and complex quantitative data collection and research programmes. Recently David and Ruth have worked together under the Response banner on very large UK research programmes involving numberous constituencies for a large non profit making organisation and are currently working on a multi audience project on behalf of a governmental organisation. David has particular expertise in developing computer-mediated and online projects.


Hazel Fletcher:
Hazel for many years specialised as a retail and business researcher. Much of her work, given the retail connection, has been with consumers rather than the business community and she is an expert in fields such as channel management and gaining consumer insight using different data collection methods.

Credentials

Experience includes working with:
Adobe
Allianz Cornhill
Avon Cosmetics
Barclaycard
British Council
BT
BP
British Gas
BskyB
Cause and Effect
CEFIC (Chemical Trade Association)
Clifford Chance
GlaxoSmithKline
Investors in People
InBev
Marks and Spencer
Motorola
National Westminster
Nokia
Reckitt Benckiser
Rolls Royce
Royal Bank of Scotland
Sketchley
Shell
Thorntons
Toyota
Nestle
Norwich Union
Practical Action
Unilever
Vodafone