Communication

With over 40 years communications experience between us, the Directors of Response are able to use this expertise to provide:

 Conduct communication, branding and reputation research

 Write reports for further dispersion and develop internal (staff) and external communications (in particular web releases)

 Run workshops or work with you on press releases to present the major research results


 Produce / facilitate social reports based on current best practice models

Charity and Commercial Matching

With 186,000 charities to choose from, Response, can conduct the qualitative focus group or quantitative structured research to help you find the perfect partnership through a process of identifying:

 Business goals
 Themes
 Issues
 Charities
 Pitch
 Selection

All of which seeks to fully involve staff at all levels in the process. Internal consultaton can be as important as determining what consumers or other stakeholders feel might be the best "fit". Affinity between organisation and cause is important for cause related marketing success.

Cause related marketing programme design and implementation

Cause related marketing has seen a phenomenal growth rate in the last few years as more companies come to understand the benefits of allying their brands with worthwhile causes for mutual benefit.

The staff of Response have expertise in this area and are keen to help companies design programmes that are genuinely rooted in a desire to make a difference for a charity or cause.