Research and Evaluation. Assessments

Our ‘Research and Evaluation’ service is at the core of what we do. This covers research with all stakeholder groups and opinion formers using creative problem soliving and both qualitative and quantitative methodologies and includes:

Impact evaluation

This research enables a company to understand how their corporate social responsibility programmes impact on commercial success and brand benefits in the context of broader marketing objectives.

Here we use the question sets contained in CSR Circle© to ascertain the impact that a company’s corporate social responsibility policies and initiatives have on all stakeholder groups.

Affinity assessments

This tests out the affinity between a company and a cause in terms of how stakeholders perceive the fit. This is applicable to proposed partnerships or cause related marketing programmes.

Communications assessments

Qualitative research amongst stakeholders and /or quantitative research amongst the public enables a company to assess how well both the mechanics and messages involved the corporate social responsibility initiatives are working.

Social equity measurement

Assessing how your company is perceived in terms of corporate social responsibility based on opinion former research or research with your employees or other stakeholders.