Research and Evaluation - other sectors

Public sector

Research amongst all stakeholder groups enables a public sector organisation to fully understand the positives (such as staff satisfaction) and to understand the gaps in terms of performance.

Some public agencies clearly have brand recognition (even if the terminology may be at variance with this sector). It is therefore important to understand how the organisation’s behaviour impacts on ‘brand’.

Again, all aspects of ‘Research & Evaluation’ are applicable here apart from “social equity measurement”.

Evaluation plays a key part in the planning cycle of any public sector organisation as only by learning from evaluation can one continuously strive to improve ones services.

With our depth of understanding and knowledge of tailored research programmes, Response is able to offer first class research amongst any stakeholder group.

Voluntary sector

Research and evaluation are key to the success of all aspects of voluntary sector activity.

Appropriate areas for consideration are:

 Stakeholder satisfaction (especially beneficiaries, users, clients etc)
 Brand perceptions
 Appropriateness of proposed developments (service or fundraising)
 Impact assessment of initiatives (service or fundraising)


Response has conducted research for a global cosmetics company that has been supporting breast cancer charities for ten years. We have also assessed the sponsorship impact for a major financial services company on community benefit and brand value.